8 ways to rethink virtual events for the age of social distancing

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Bob Bejan,  Microsoft's Corporate Vice President of  Global  Events,  shares his insights  into  how to turn large-scale events into effective online  experiences.

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No Pain, No Gain

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I took a friend to a local orthopedic surgeon to mend a fractured limb. Two previous visits were unsuccessful and were actually the cause for the third before this renowned surgeon whose works had received good testimonies in the region. After 15 minutes of intense examination, which caused my friend to emit groans and sweat in pain, the ensuing verdict was not only a frightening proposition but felt like medieval judgement direct from hell. The old man announced that to mend the limb, he would need to break it again to reinsert a missing piece then realign the bones together before placing the leg in a locally assembled cast. We didn't invite the patient into this part of the conversation, knowing he would have to undergo this procedure without any anesthesia, but only the strength of the surgeon’s son to hold him down. I now leave you to imagine the level of pain my friend had to endure. The procedure was successfully completed and my friend retained his leg as against the amputa
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