Turn prospects into engaged customers

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Today's B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn't cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.

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No Pain, No Gain

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I took a friend to a local orthopedic surgeon to mend a fractured limb. Two previous visits were unsuccessful and were actually the cause for the third before this renowned surgeon whose works had received good testimonies in the region. After 15 minutes of intense examination, which caused my friend to emit groans and sweat in pain, the ensuing verdict was not only a frightening proposition but felt like medieval judgement direct from hell. The old man announced that to mend the limb, he would need to break it again to reinsert a missing piece then realign the bones together before placing the leg in a locally assembled cast. We didn't invite the patient into this part of the conversation, knowing he would have to undergo this procedure without any anesthesia, but only the strength of the surgeon’s son to hold him down. I now leave you to imagine the level of pain my friend had to endure. The procedure was successfully completed and my friend retained his leg as against the amputa...
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Fast forward: How cloud computing could transform risk management

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